If you ever want to start anything, watch this. Now.

Simon Sinek is one clever monkey. I just watched this amazing TED talk by him describing his very simple explanation for why some businesses and movements succeed while others fail. In short, you're selling what you believe, not what you do. As Sinek put it, Martin Luthor's speach was "I have a dream," not "I have a plan." I love it. It just feels right.